Lawyers face challenges like any business. In order to get new business, they must buy their job which is to advertise. And lawyers face the same marketing and advertising challenge as all businesses – how to beat the competition. Additionally, lawyers must assume that any online or offline media they engage in may produce little or no return for their time and money – regardless of what the person is doing. responsible for outside media or media may say otherwise. Before the internet, the primary non-internet or advertising option for any attorney was to advertise in the yellow pages. To this day, the yellow pages in print have many one-page advertisements featuring lawyers offering their services, and lawyers are paying a lot of money for these ads. No one knows how effective these ads are – it’s hard for your one page ads to stand out when you have 20 other lawyers doing the same thing! Yellow companies, however, continue to promote marketing and advertising philosophies with “good weight” and “everything we sell is an opportunity”, therefore, they often hire a lawyer for a cost-effective solution outside of the internet and media. but often produce less.
This line of thinking, along with the general use of yellow paper, followed the path of the dinosaurs at a rapid pace. The yellow pages of print have been around for decades, but people are now going online to find the information they’re looking for, so many print directories and – gather dust. A lawyer who advertises in the printed yellow pages may receive calls, but they will come from sellers who use the yellow pages as a cheap lead. The main paid search providers (paid search engines) offer internet marketing and advertising to lawyers in a similar way that the yellow pages use a directory to publish them. “Bigger is good” so instead of talking to a lawyer who actually pays for internet marketing and social media that makes money and creates a good return on investment, providers pay-per-click will tell the lawyer to go for most of the above. – list (most expensive) keywords as they can afford and order as high as possible. A lawyer may fail in this process, but at least he will be exposed! Many lawyers enter pay-per-click as a quick way to get leads, but quickly stop a month after spending a lot of money on Internet marketing and advertising results in only expenses.
Although pay-per-click internet marketing and advertising are the favorites of internet marketers all over the world, pay-per-click advertising for a lawyer is often a strategy. very expensive for what they get. How much a lawyer is willing to “pay for leads” gets a new definition with pay-per-click. The cost per click for many lawyer-related keywords, such as “personal injury lawyer”, “criminal defense lawyer”, can range from $5.00 to $70.00 per click depending on the market, and when the conversion rate of the individual lawyer (number of clicks). takes to create a path) of a pair of two percent is applied to it, the lawyer can pay more than $ 500.00 to $ 7,000. $.00 each way, the guide is not the customer. Part of the problem lawyers face when working on pay-per-click (which translates directly to lower conversion rates) is that (1) they spend less time creating ads pay-per-click and (2) advertising that directs traffic to the attorney’s website. . Any internet marketer who knows anything about pay per click knows that you should never send any paid traffic to a website. Instead, you create a special page, a “landing page” to which pay-per-click traffic will be directed. Landing pages help convince traffic to do what the lawyer is asking, which is usually to contact the lawyer by email or phone.